Shows a few example projects. The same projects are listed below.
Designing + that work better for people and harder for businesses.
Featured Work
teams make smarter decisions and ship better products.
With 12+ years across product and brand, I think like a strategist and work like a designer. I bring teams together, align priorities, and turn complex problems into solutions that drive measurable results.
I’m happiest in the messy middle, challenging assumptions, testing ideas, and helping teams move faster without sacrificing craft or losing sight of the people they’re building for.
- Build something tangible, early.Get the reaction before it gets expensive.
- Systems > ScreensSolve for the next use case, not just this one.
- Trust your intuition, then test it.Experience is a starting point, not proof.
- Outcomes > OutputSolve the right problem, not the most problems.
More Work
View All WorkSelected Brands
- Target
- Home Depot
- K12
- StraighterLine
- Nature’s Bounty
- Girl Scouts
- DIRECTV
- Anti-Defamation League
- Gates Foundation
- James Madison University
- Pokémon GO
- Virginia Lottery
- Society of Illustrators
Fueled by coffee. Built with Claude.
Typeset in Pacaembu (opens in a new tab) by Naipe Foundry and Nitti (opens in a new tab) by Bold Monday.